The Highest Court in the European Union decided a trademark case today that has been pending for some time. L’Oreal was attempting to obtain a trademark registration for the trademark BOTOCYL for a cosmetic treatment and had been refused registration based upon the well-established brand name BOTOX for products sold by Irvine’s own Allergan, Inc. The high court affirmed the refusal to register the trademark. So it looks like L’Oreal has lost it bid to register the mark.
How Important Is Intellectual Property?
The digital landscape has transformed the way we interact with other people’s intellectual property.