National Brand Protection Lawyer

When your brand is infringed on, it can impact the reputation and standing of your brand with clients, customers, and the general public. It is crucial that your company has a proactive strategy for brand protection. The right national brand protection lawyer can help you create strategies for initial and long-term brand protection and enforcement.

At The Kinder Law Group, we can provide your business with effective strategies for registering your intellectual property and outlining the enforcement methods that align with your business needs.

What Are Brand Protection Strategies?

Effectively protecting your brand requires a comprehensive strategy, from the registration of your intellectual property to plans for monitoring threats to your brand. Brand protection includes:

• Registration and acquisition of intellectual property. An essential first step is registering your trademarks wherever your business operates. Registration gives you documentation of your rights and the ability to enforce your rights if they are infringed on. Acquiring intellectual property also includes registering your copyrighted material, applying for patents, and identifying your company’s trade secrets.
• Monitoring strategy. A brand protection strategy should monitor threats to your brand, including counterfeit products or the use of your trademarked materials. Proper monitoring allows you to take efficient enforcement action.
• Enforcement outside of court. Prior to litigation, you can enforce your rights and protect your brand in many ways. This includes cease and desist letters, takedown notices for copyright infringement, opposition proceedings for infringing trademark registrations, and negotiations with the infringing party to reach an agreement out of court.
• Litigation enforcement. Finally, if it is necessary to protect your brand and its image from infringement, you can take legal action. Filing with a state or federal court allows you to secure an injunction against the infringing party and potentially recover damages.

Common Threats to Your Brand

Infringements on your rights and intellectual property come in many forms and can threaten your brand’s image and your reputation with the public. Some of the most common threats to brands include:

1. Counterfeit products. Fake products, including products that use your trademark or brand image, can impact your brand’s reputation and profits. This is especially true if these products are poor quality or even dangerous.
2. Domain or cybersquatting. Domain squatting, also called cybersquatting, occurs when parties register domain names that resemble your website or use your trademarked material. This may be done to take traffic, take profits, or sell back to your company at a high markup.
3. Social media infringement. Fake social media accounts and websites can also be used to impersonate your brand, even scamming your customers. This can lead to serious financial harm to individuals, and this, in turn, harms your business’s reputation.
4. Unauthorized sale and distribution. Piracy, plagiarism, and other forms of copying and distributing your product, copyrighted material, or other assets can dilute your brand and cost you.

An effective brand protection strategy can prevent these threats before they occur and also implement actions for quickly addressing threats when they appear.

The Brand Protection Strategies Implemented by Nike

Nike is the world’s largest provider of sportswear, and its brand is frequently targeted. The company has long since had a multi-faceted approach to brand protection. This begins with an effective intellectual property portfolio properly protected throughout the world. Their protection strategies for infringement include using monitoring technology to determine brand threats and collaboration with law enforcement agencies to address counterfeiting throughout the world.

Get a Brand Protection Consultation With Experienced Attorneys Today

The Kinder Law Group understands how essential protecting your brand is. Contact our firm today for a consultation.